Episode Transcript
[00:00:07] Speaker A: You gotta be bold. This story gotta be told own your fierceness gon and glow. This is Sonja Empowers show.
Stay on go like a lion who on the prowl Sonja Sells help you get it. We doing it and doing it now.
[00:00:28] Speaker B: Hey, Empowered disruptors.
[00:00:30] Speaker C: Welcome back to the Sonja Empowers show where I ignite your online business and help you own your fierceness, embrace your unique beauty, talents and strengths. Rise above fear and step into your destiny as you build empires and shatter expectations together.
[00:00:54] Speaker B: Today, we're not just taming fear. We're holding failure's funeral and birthing empires right on top of doubt.
The fear of failure. Oh, it's a cunning predator. It paralyzes your decisions, suffocates your creativity, and locks you down, preventing the audacious leaps necessary for real growth and innovation.
But let's get one thing straight. You are built to dominate, not to cower.
This week, we're not just confronting fear. We're staring it down, ripping off this mask and transforming it into pure fuel.
We're unleashing strategies to get rid of doubt, enabling you to launch your projects and ideas with absolute, unshakable confidence, even when the ground trembles.
Your fear of failure often stems from a cocktail of personal insecurities, past battle scars, and the crushing weight of external expectations.
It's amplified by the high stakes of entrepreneurship, where risk and rewards are intertwined like a wild beast.
But recognizing this fear as a natural response to uncertain outcomes doesn't make it disappear.
It empowers you to dissect it, understand it. Weak. It's weak. Weak points. Excuse me. And then dismantle it. Right, it's time to build your fearless launchpad and charge into your vision.
Here's your fears playbook to obliterate doubt and launch your empire.
[00:02:43] Speaker D: 1.
[00:02:44] Speaker B: Engineer failure experiments.
You heard it. Yep. Stop avoiding failure. Start designing it. This isn't about setting yourself up to fail, but intentionally creating low stakes failure experiments.
Launch a small, wild idea to a tiny, trusty group. Okay.
Test a radical marketing message on a limited audience.
The goal isn't success, but rapid data collection on why something didn't work.
By controlling the conditions and scope of potential failure, you strip it of its power, turning it into a predictable scientific process.
[00:03:32] Speaker D: Right.
[00:03:32] Speaker B: For accelerated learning and innovation.
Okay. It could be where you want to launch a course and you just launch it to, like a small group of individuals, right?
And they were like, you know, on a scale one to five, five being the best, they're like, oh, it was a three. You know, it was okay, right?
And so from that data collection as to what can make it a five instead of a three, you see what I'm saying right now? You can accelerate the learning. And whenever that course is launched to a larger group or larger audience, it have a greater chance of success.
2. Cultivate your warrior mindset protocol.
Fear thrives in a chaotic mind.
It does. If you didn't know that, then now you know.
Establish a non negotiable warrior mindset protocol before you launch anything significant.
This could involve a specifically a specific pre launch ritual, a power pose, a chosen mantra you repeat five times a day, a 60 second burst of high intensity movement, or listening to a specific high energy track.
[00:04:51] Speaker D: Right?
[00:04:51] Speaker B: For example, with the Sonya and Power show, the intro is. Is high energy. Is a high energy track, right? Like people is like, oh my gosh, I love that. I love it. It, it gets me energized and pumped up and ready to listen to the episode.
So this protocol isn't about banishing fear, but about triggering a state of peak mental readiness and emotional resilience that overrides doubt with unwavering focus.
[00:05:19] Speaker D: Right.
[00:05:20] Speaker B: 3. Gamify your risk.
Turn the act of taking risk into a strategic game. Assign points to different levels of daring action. So level one may be a cold outreach email. Level five could be pitching to a challenging investor. If that's the route your business is going, track your risk points and celebrate hitting new levels. This reframes risk from a terrifying unknown into a measurable challenge, fueling your competitive drive and making you eager to tackle increasingly bolder moves.
4. Practice pre mortem destruction.
Instead of waiting for something to go wrong, actively practice premortem destruction. Gather your inner circle or just yourself and imagine your project has failed, like six months from now. Then aggressively brainstorm every single reason why it failed. Was it market timing?
A fatal flaw in your product?
Team breakdown?
Was it, you know, procrastination? What was it? Why did it fail?
[00:06:30] Speaker D: Right.
[00:06:31] Speaker B: By proactively dissecting potential pitfalls before they happen, you reveal blind spots, create contingency plans, and preemptively dismantle obstacles that will otherwise derail you. Okay, Believe me, like, as you continue on this entrepreneurial journey, some things are just trial and error and then some things you can't avoid. Like even now, you know, with some things that I had encountered behind the scenes, I was like, okay, so for the next project, right?
Like I can take that data and try to avoid some of those things. Dismantle those obstacles that I faced, right? With this particular project and the delay that I'M experiencing with it, which is no fault of my own.
But it's still a delay, so I'm like, okay, I gotta dismantle some obstacles because this cannot keep happening. All right, moving on to number five. Build your antidote arsenal.
Fear often focuses on worst case scenarios. It just does.
So your counter strategy is to build an antidote arsenal for every major fear or doubt.
For example, what if I run out of money? Identify two specific actionable antidotes you could deploy.
[00:08:01] Speaker D: Right.
[00:08:02] Speaker B: Like activate emergency freelance work.
Launch a micro offering for quick cash.
[00:08:08] Speaker D: Right.
[00:08:10] Speaker B: Simple. Don't just acknowledge the fear. Arm yourself with precise pre planned countermeasures.
This shifts your brain from panic mode to strategic problem solving, dramatically reducing anxiety.
All right, lioness.
[00:08:26] Speaker D: Right.
[00:08:26] Speaker B: It is time for your fab assignment, your fierce action breakthrough for this week.
And that is to choose one area where the fear of failure has held you hostage and apply one of these fear strategies to confront it head on.
Don't wait.
Engineer a failure experiment, activate your warrior mindset, gamify a risk, perform a pre mortem, or build an antidote.
Remember, courage isn't the absence of fear. It's the unyielding determination to move forward despite it.
Embracing the possibility of failure as a launchpad towards explosive success will ultimately transform your entrepreneurial journey. Guaranteed.
So here's the launching boldly extracting every piece of intel from every outcome and crushing every obstacle on your new path to your new vision. You are a force. Now go unleash it.
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