Episode 43

August 27, 2025

00:08:48

The Gauntlet: Excuses vs. Empire

Hosted by

Sonja Sells
The Gauntlet: Excuses vs. Empire
The Sonja Empowers Show
The Gauntlet: Excuses vs. Empire

Aug 27 2025 | 00:08:48

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Show Notes

Are you ready to step into the ultimate cage match: Excuses vs. Empire?

In this fierce episode, "The Gauntlet: Excuses vs. Empire," Sonja dives into Justin Maust's powerful quote about the true cost of excuses versus the boundless payoff of discipline. Get ready to face down what's holding you back and ignite the unstoppable force within to build your empire!

You'll learn:

  • The insidious nature of excuses and how they silently sabotage your potential.
  • Why discipline is your ultimate weapon for unprecedented growth and lasting impact.
  • How to ruthlessly expose and dismantle the "stealth assassins" of your progress.
  • Strategies to cultivate an "iron will" through powerful micro-disciplines.
  • How to calculate the true, devastating cost of giving in to excuses.

Get ready to:

  • Transform your mindset from passive to powerfully proactive.
  • Forge unstoppable consistency in pursuit of your biggest goals.
  • Break free from procrastination and decision fatigue.
  • Build the unwavering character required for entrepreneurial domination.

F.A.B. ASSIGNMENT (Fierce Action Breakthrough)!

Identify ONE recurring excuse that has been sabotaging your progress, and immediately replace it with ONE micro-discipline from today’s episode for the next seven days. Choose wisely, Lioness – your empire depends on it!

Resources:

Call to Action:

  • Like, share, and subscribe to The Sonja Empowers Show!

Disclaimer: 

  • This podcast is for informational purposes only and should not be considered professional advice.
View Full Transcript

Episode Transcript

[00:00:07] Speaker A: You gotta be bold. This story gotta be told own your fierceness gon and glow. This Sonja Empowers show. Stay on go like a lion who on the prowl Sonja Sells help you get it. We doing it and doing it now. [00:00:28] Speaker B: Hey, Empowered disruptors. Welcome back to the Sonja Empowers show, where I ignite your online business and help you own your fierceness. Embrace your unique beauty, talents and strengths. Rise above fear and step into your destiny as you build empires and shatter expectations together. Today, we're stepping into the gauntlet. A brutal, honest showdown between what holds you back and what sets you free. I recently came across a quote by Justin Maust. I could be pronouncing his last name wrong. That hit me like a lightning bolt. And it perfectly encapsulates the raw truth of building an empire. Whether it's your business, your health, or your very legacy. He said, excuses are free to give. Disciplines are free to use. One will cost you dearly, and the other will pay you more than you thought possible. You have one life. Choose wisely. Free to give, free to use. Sounds simple, right? But these two free things are locked in a cage. Match for your destiny. Excuses promise comfort, a quick out, a temporary shield from discomfort. Discipline demands grit, consistency, and a relentless commitment to showing up for yourself. And the cost. Oh, the cost of excuses isn't just missed opportunities. It's the slow, silent erosion of your potential, your confidence, and eventually your fiercest self. But discipline? That my lioness, is the ultimate payoff. It doesn't just deliver results. It builds an unstoppable character. A legacy of power. So how do we step into the gauntlet and choose the weapon that builds your empire? Well, it's about recognizing the nature of excuses and embracing the liberating force of discipline. 1. Expose the Steph. Assassination. Excuses. Yeah, excuses rarely announce themselves with a blare of trumpets. They're stiff assassins disguised as reasons, circumstances, or I'm just too busy. Your fierce challenge. Become a ruthless excuse hunter. When you hear yourself say, I can't because. Or if only I had. Stop. Dig deeper. Is it a legitimate barrier or a comfortable lie protecting you from discomfort or hard work? Exposing these assassinations strips them of their power. 2. Forge your iron wheel. Microdisciplines. Discipline isn't about grand sweeping overhauls overnight. It's about forging an iron wheel through micro disciplines. Choose one small, consistent action that serves your biggest goal and commit to it relentlessly. Maybe it's 15 minutes of focused work before check and email or a 5 minute cold shower to start your day, some people like to take cold showers or a daily check in with your goals. These small consistent wins compound building momentum and proving to yourself that you are capable of unwavering commitment. 3. Calculate the true cost of excuses. Excuses feel free in the moment, right? But their long term price is astronomical. Take a moment to truly calculate the cost of your top excuse. What opportunities have you missed? What growth has been stifled? What dream has been deferred? Put a mental or even a literal price tag on it. Seeing the true devastating cost of inaction is a powerful motivator to choose discipline instead. 4. Automate your fierce flow. Your fierce empire is built on routines, not on fleeting motivation. Automate your fierce flow. Okay. Identify key activities that move you towards your goal. For example, content creation, client outreach, skill development. Right? I'm developing my skills now, like more concerning AI because AI is here and I need to learn it all, right? In order to leverage it correctly without losing that human touch. Okay, next you want to block out non negotiable times time slots for them in your calendar. Treat these appointments with yourself like critical client meetings. When the time comes, don't ask if you feel like doing it. Like we totally get, you know, bogged down in feelings. I don't feel like doing it today. I don't feel like working on my processes. I don't feel no like get out of your feelings. Simply execute the discipline. This removes decision fatigue and makes progress inevitable. 5. Declare your non negotiables. You are the architect of your destiny. Say that three times fast. Not a passive bystander. Declare your non negotiables. These are the disciplines so crucial to your vision that they are simply not up for debate. No matter how tired, busy or uninspired you feel. It could be your morning morning routine, your daily learning, your pitch practice. When you draw this line in the sand, excuses have no ground to stand on. This is about claiming your power and defining the unwavering standards of your empire. Okay, Linus, it is time for your fab assignment. You guessed it. Your fierce action breakthrough for this week. And that is to ident identify one recurring excuse that has been sabotaging your progress and immediately replace it with one micro discipline from today's episode for the next seven days. Don't overthink it. Just choose. And then choose discipline. Watch how that single choice starts to pay you back more than you thought possible. You have one life. Choose wisely, lioness. Remember, the battlefield of your life is where excuses die and empires are born. Step into the gauntlet. Embrace your discipline and unleash the unstoppable force that you are. I'll catch you next time on the Sonja Empowers show, where we continue to break free and build the life you were meant to live. Thank you for tuning in to this episode of the Sonja Empowers Show. I'd love to hear your feedback. Leave a review on your favorite podcast platform. Connect with me on social media. If you enjoyed this episode, please like, share and subscribe. For business empowerment resources, visit sonjasells.com and for additional resources on personal growth and inspiration, visit chakeletdrapinspired.com until next time. Empowered Disruptors Break free, Be fierce.

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